In his late 20's Broward Native Evan Snow found himself becoming increasingly passionate about pursuing his passions of patronizing the arts & culture community. Often having to travel to Miami, West Palm, Austin or Nashville for experiences seeming to be found in every other major city but lacking in his hometown for the majority of his life, Snow wanted to show the people he grew up with in Coral Springs all the new cool things going on within the arts in Downtown Fort Lauderdale's burgeoning arts district (Flager Village, encompassing FAT Village & MASS District). By visually storytelling and sharing these often considered "underground experiences", Snow gave his community reasons to "Choose The 954" if they KNEW all of the cool things were going on throughout the County.